Home » Services » Email Marketing

Our Services

Email marketing services at Designers on the Run Designers on the Run are pleased to be able to offer Email marketing-the perfect add-on product to compliment your existing web site giving you immediate results and feedback.

There are a number of types of email communications we can offer to you ranging from Email Newsletters to Catalogue Emails. Perhaps one of the best things about email marketing is the ability to gauge your readers response and interaction with your email announcement.

With our packages you get to see these results in user friendly stats. with access to detailed reports on every campaign we send for you! More than any other form of marketing, email can provide actionable data on the results it generates.

It’s also a great way to cut out printing, ink and paper costs and save a few trees in the process which all in all it has to be a good thing.

Benefits of using Email Marketing

The biggest selling point for email marketing is simply that it works! Actually, works is an understatement. Based on research conducted by the Direct Marketing Association, email marketing is predicted to return an incredible £25 for every pound spent in 2007. To put this in perspective, that’s more than double the average return for other forms of online marketing and more than 6 times the return from print catalogues.

Email marketing gets results, and gets them for less cost than other marketing methods.

Why email marketing works

  • It’s cost effective - While the cost of actually designing your email creative can be comparable to direct mail, the big savings start when you consider there are no printing costs and you can get your message delivered for as little as 2p per recipient.
  • It’s immediate - Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.
  • It’s relevant - Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behaviour (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.
  • It’s completely measureable - More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.

For a free fact sheet about email marketing campaigns and the benefits of using it then please get in touch with us via our Contact Us page.

You might also be interested in